THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

Hospitality Hiring Cheat Sheet: 10 Skills to Look For

Your bar is going to live or die off of the people running it, and that’s no secret. Great employees make a great restaurant. And with employee turnover in restaurants being notoriously high, that mak...

Last-Minute Valentine's Day Ideas For your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

How To Identify Your Bar's Customer Base And Boost Your Business

One of the hardest parts about opening a bar is figuring out who you’re selling to, and who is going to be actually drinking at your bar. Is it the 21-25, hard-partying crowd? Or is it the late-twenti...

6 Tips on Surviving New Years Eve at Your Bar or Restaurant

Ah, New Year’s Eve... For better or for worse, we meet again. For the laypeople, that may mean a time to toast to the year that once was, and also to the year that could be. It’s a time to aspire to b...

Low-Cost, High Margin: 10 Wickedly Profitable Cocktails

Note: Figures referenced in this report come from a recent BevSpot report on cocktail profitability.

The Slow Season: A Restaurant Survival Guide

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning people away, and the next minute we’re begging someone to walk through the door. Seasons may affect di...

Customer Loyalty: How to Keep 'Em Coming Back To Your Bar

In the past, we’ve spoken about employee loyalty and reducing staff turnover. Today, we’re talking about a different kind of loyalty. Repeat guests and regulars are, often, the heart and soul of a res...

3 Simple Ways to Build a Profitable Beverage Program

The restaurant business isn’t easy. Building a profitable beverage program can be especially tricky, given the resources (or lack thereof) that many of us are given. Whether it’s a lack of time, money...

Bar & Restaurant Technology Transforming the Industry

The Jetsons may have envisioned a future that was technologically unimaginable when it first aired in 1962. Now that 2020 has arrived, we’re not far off from their candy-colored world of flying cars a...

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