THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

COVID-19 Restaurant Relief Funds By State—Act Now

Now more than ever, restaurants and small businesses are in need of our help! We're listing out all of the restaurant relief funds below by state, with new ones being added daily. This list is incompl...

A Bar Manager's Guide To Acing a Health Inspection

No matter how clean and how orderly your restaurant is, health inspection anxiety seems like an entirely unavoidable part of life as a restauranteur. All too often, inspection days tend to sneak up on...

4 Ways Restaurants & Bars are Using Data To Turn Profit

The data revolution is here. With a never-ending focus on improving customer and patron experience, more restaurants are turning to large, quantitative data sets to help ‘steer the ship.’ In one parti...

How To Create A Cocktail Menu that Actually Sells

Starting to think about writing your next (or first) cocktail menu? Congrats! Many bartenders spend years trying to get this privilege, so it’s definitely something to celebrate. But where do you go f...

How To (Profitably) Price Wine

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s also the key ‘make or break’ point for the long-term success of a wine list (and in some cases, an enti...

5 Genius Promotion Ideas for Bars and Restaurants

Promotions are no small part of the restaurant game. While everyone would love for their businesses to get by on word-of-mouth alone, that’s an extremely rare situation for a restaurant to be in. In r...

Bar Inventory Hurdles and How To Overcome Them

It may not be fun, but taking inventory accurately is a critical part of running a restaurant or bar. Profit margins in the hospitality business are notoriously slim, and the product we bring in is of...

Inventory Hacks to Reduce Bar Costs

We know firsthand that taking inventory might not be on your ‘favorite things’ list. Inventory days often mean arriving early or staying late at the job, for one thing. But, the reality remains -- pro...

Hospitality Hiring Cheat Sheet: 10 Skills to Look For

Your bar is going to live or die off of the people running it, and that’s no secret. Great employees make a great restaurant. And with employee turnover in restaurants being notoriously high, that mak...

Last-Minute Valentine's Day Ideas For your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

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