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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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With so many varieties of tequila to choose from, how can they all be made from the blue agave plant? We're not here to discuss the wonders of the category's agriculture, we're here to discuss the big Provi tequila sellers of 2021! The tequila category sold on Provi throughout 2021 had a 3.5x YoY growth. So what brands came out on top? Grab a lime and let's see the results.

top5 tequila5. Milagro Silver

With a bright and fresh taste to match the lively-colored bottle, Milagro tequila is a young brand in the world of tequila, founded in 1998 by a couple of college friends. But just cause they were young didn't mean they weren't smart: they entrusted their vision to one of the most distinguished Master Distillers in Mexico.

4. el Jimador Silver Tequila

If you like a tequila with a lot of accolades, el Jimador Silver has won more than 22 awards since 2010. Hand harvested and double distilled, this sparkling tequila is fresh with crisp, citrus flavors and is celebrated best neat over ice.

patron silver

3. Patron Silver

If you know tequila, you know Patron = premium. Handcrafted and distilled in small batches, this fruity-smelling and smooth-tasting crystal clear tequila is the only spirit focused on at the Hacienda distillery in Jalisco. Whether you're enjoying it in a Mojito, Margarita or just a glass with ice, you can practically taste the perfection.

2. Casamigos Blanco

There's no shortage of celebrity booze brands nowadays, but in the dime-a-dozen category there are still some that rise to the top and earn their accolades. George Clooney set out with his two longtime friends Rande Gerber and Mike Meldman to make a smooth tasting tequila. Casamigos Blanco takes the slow approach, with a 72-hour baking process and extra long 80-hour fermentation to achieve the full aroma and flavor that makes it stand out.

agave fields1. Don Julio Blanco

In a world that thinks of tequila as an accessory to salt and limes, Don Julio forces people to remember the elegance that tequila brings to the industry. Its signature variety, Don Julio Blanco aims to serve up tequila in its truest form. The light, sweet agave flavor is well-suited to any cocktail or to simply sip and enjoy on its own.

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